cabaret magician Chris Whitelock on stage for PWC corporate event

How a corporate magician can transform your event

If you’re looking for a way to elevate engagement, spark conversation and leave a lasting impression at your next company event, then a magician may be right for you. Corporate magic isn’t just about tricks, it’s a powerful tool to break the ice, reinforce your brand message and create an unforgettable corporate event. 

International magician performing interactively with the crowd at a corporate event.

Misconceptions about hiring a magician

“Magic is only for parties” – professional corporate magicians like Chris Whitelock specialise in sophisticated illusions, mentalism, close up magic and sleight of hand and audience engagement designed for adults. 

“Our event is too professional” – magic isn’t just tricks, it’s an immersive and purposeful experience that can be customised to align with your company’s messaging, making it an engaging addition to your next event, from trade shows and product launches to team building functions. 

“Not everyone likes magic” – even skeptics get drawn in when they’re witnessing something amazing. Magic is universally engaging because it taps into curiosity and wonder, creating a shared experience amongst your audience. 

Benefits of corporate magic

Keep guests engaged

It’s essential to engage guests at your corporate event whether they’re staff members, potential clients or investors. Some corporate events can drag on and lead to a disengaged audience. Between endless PowerPoint presentations or keynote speeches, it can be difficult to hold your guests’ attention. But hiring a corporate magician can change everything. 

An experienced magician can help to create an interactive atmosphere while remaining professional and adhering to your brand message. Through mind bending illusions and impressive sleight of hand, a magician like Chris Whitelock will command the room and keep attendees engaged. 

Encourage networking and conversation

One of the biggest challenges of a corporate function is getting attendees to interact with each other. Whether it’s a networking event or a company-wide celebration, you need to break the ice between people. That’s where a magician can shine. Magic is naturally interactive and incites conversation. Following Chris’ performance, guests often laugh, and bond over their shared experience. This is an instant conversation starter and attendees can connect over a shared sense of wonder. 

Customise the experience to fit your brand

A skilled magician can cleverly integrate your brand into his performance. Magic is all about storytelling and that story can be tailored to reinforce your company’s values, mission and branding. CW Magic performances are fully customisable to suit your needs and Chris can incorporate your company into the magic as much or as little as you’d like. From subtle branding on pens and bags to integrating company goals, core values, targets and messaging into his tricks.

PwC has a yearly conference where they bring teams from around the country at which Chris performs incredible magic. He’s tailored a show that suits the event and will impress PwC’s staff members to make the conference unforgettable.

 

Magician performing at a PWC corporate event and involving the audience on stage

Create an unforgettable experience

The best corporate events leave a lasting impression. You want your guests to walk away feeling like they had a memorable experience. Unlike traditional corporate entertainment options, magic delights and surprises guests and ensures people will talk about the act long after it’s over. And when you book with Chris, you’re not just getting a few magic tricks, you’re getting a full-scale high energy show that keeps your guests entertained, enthralled and even educated on your brand. 

Boost morale and team spirit

Your employees work hard all year and an end of year event is the opportunity to reward them with an experience they’ll enjoy. Performing magic is not only a great form of entertainment, but it also taps into a childlike sense of wonder – something that can get lost in the corporate world. Chris can also offer magic lessons for your team alongside his magic show which will lift spirits and bring the group together. 

One of our current clients, The Acacium Group, has recently acquired a new company and wants to blend old and new teams. They decided that magic was the best way to bring everyone together as one company. With the magic lessons, everyone received a magic kit with company branding to take home. Not only did they have fun, they also learnt a new skill and improved their working relationships. Chris ensures that his close up magic tricks are tailored to every department and age group as some teams are younger than others. As a result, everyone was able to participate, bond with other team members and have an enjoyable time.

What types of corporate events can benefit from magic

Corporate Holiday Parties – Magic can add a festive and fun atmosphere to seasonal celebrations and is a great way to end off a year of hard work. 

Trade Shows – A trade show magician can attract attendees to your booth with interactive and attention-grabbing magic. 

Conferences – Magic can be used to reinforce key messages in an engaging and memorable way. 

Networking Events – Magic can help break the ice and encourage conversation among attendees. 

Award Ceremonies and Galas – A magician can entertain guests between award presentations. 

Product Launches – Magic can be used to highlight a product’s features or benefits in an engaging way. 

Team Building Retreats –  Interactive magic can promote teamwork and collaboration allowing team members of the same or different departments to interact and bond. 

Client/Investor Dinners – Table magic can create a festive atmosphere while allowing other announcements to take centre stage.

Why CW Magic is the best magician for your corporate event

International magician

Having travelled all over the world to study magic, Chris has worked with some of the best sleight of hand magicians in the world and learnt many mysteries of mentalism that he brings to his performances. 

Celebrity magician

Chris has performed for a multitude of clients including many celebrities who have been impressed by his magic. From Paul McCartney and Hugh Grant to Stephen Fry and Sir Rod Stewart, they’ve described his magic as ‘sheer brilliance’ and ‘a magnificent, eye-catching performance.’

Corporate event magician

As a world-class professional corporate magician, Chris’ charming and sophisticated personality and impressive close up and sleight of hand magic impresses his corporate clients such as Audi, BNP Paribas, pWc, o2 and adds to the success of their business events. 

In depth consultation

From the initial consultation Chris takes the time to fully understand your company and what you want out of your event. For instance if you want your brand message to be incorporated into the performance, Chris will tailor his magic accordingly. 

Customised close up magic

Unlike generic entertainment, Chris will provide a bespoke experience that is suited to your event and aligns with your brand message for maximum impact. 

 

Magician performing magic with flames

Ideally located

Chris is a Hertfordshire based magician with easy access to London and surrounding areas. But he’s able to travel to wherever your event is being held – whether your head office or a hired venue. 

If you’re looking to choose the ideal entertainment for your next corporate event, get in touch with us and we’ll answer any questions you might have. 


1 Jul 2025

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Does My Magic Match Your Event?

Every event is different. From formal or informal birthday parties, intimate or grand weddings to team building and corporate events, each occasion calls for something unique. 

When deciding on the best magician for …

Celebrity Clientele

The best magician I have ever seen, producing fire one moment then a block of ice the next. AMAZING.

Rod Stewart

Unbelievably, bloody brilliant, astonishing magic.

Sir Paul McCartney

My card was frozen in a block of ice – it’s utter madness but sheer brilliance.

Stephen Fry

I don’t know whether to be amazed or to just burn you at the stake.

Matt Smith

It’s truly baffling.

Jeremy Clarkson

All I can say is just WOW.

Chris Evans

OH MY GOD! How is that possible?

Alex Jones

Outstanding magic. A magnificent eye catching performance.

Hugh Bonneville

Tonight I witnessed real magic happen right before my very eyes.

Graham Norton

I was captivated from start to finish, exceptional entertainer.

Lewis Hamilton

One of the finest purveyors of the magical arts I have ever seen.

Sir Ian McKellen

Utterly Mind Boggling Brilliance.

Michael Ball

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